Meet Author Alyson Stanfield and her new book "I'd Rather Be In the Studio!"
Today I’m hosting Alyson B. Stanfield, author ofI’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion. Alyson is here as part of the blog tour to help promote the book and is also giving away a free copy. She’s invited me to ask a question related to the book. Welcome, Alyson.
ALYSON: Thank you for inviting me here, Anne. I have loved every writing workshop I've attended with you. You are such a positive person and I'm thrilled you wanted to host me on your blog.
ANNE: That's great. And thanks for the quote in your book from our workshop on "Why do we write by hand." You are a genius in marketing. Let's get right to some questions. And folks read on, you can win one of Alyson's new book.
How much time do you spend in writing your blog and emarketing materials?
ALYSON: This varies greatly and I really should keep track of it. In fact, your question has prompted me to do so. Maybe we can do a follow-up post next month and I’ll let you know a definite answer.
What you should know now is that in the beginning of ArtBizCoach.com, I spent probably 80% of my time marketing. I was trying to build an audience for my newsletter and randomly sent it to anyone who cared to open it. (Don’t do this unless you plan on personalizing each email. Otherwise, it’s considered spam.) Someone once told me that small business development centers tell start-ups that they should spend 70% of their time marketing for the first couple of years. I believe it.
Right now, I do very little direct marketing. I have a subscriber base of more than 7,000, which tends to help me get the word out. My goal is to keep writing a value-laden newsletter and helpful blog posts. This is how people find me. Good news travels fast! All of my workshops these days are the result of invitations sent to me. In other words, I didn’t have to seek them out. For this reason, my schedule looks very different from someone who is just starting to build a business.
What does your marketing schedule look like?
The things I do each month (or about once a month):
Write at least one article for publication, such as one for Art Calendar.
Host one complimentary teleseminar with a special guest.
Check my Web site stats.
Meet with a couple of people for coffee or lunch.
Meet with my mastermind partner.
Things I do each week:
Write my newsletter and record it as a podcast.
Link my newsletter in a blog post somehow.
Listen to an expert on a teleseminar. Last week, I listened to one on creating video for your site. I’m all pumped up about doing video now.
Attend one meeting, such as the monthly Colorado Independent Publishers Association meeting.
Check Facebook. I’m not terribly adept at this yet, but I keep going back and old friends and classmates find me, which I think is amazing.
Check my blog stats.
Update my Web sites. I have a number of them, so there’s always something that needs work. I tend to do the updates as needed.
Send thank-you notes. Lately I’ve been sending them to people who leave nice reviews on my book’s Amazon.com page.
Allow time for planning. Currently, I’m planning an artist seminar in Colorado next fall. It’s my response to having to travel so much this spring.
Things I do each day:
Comment on blogs. I am addicted to Google Alerts, so I know right when someone has posted something about me or my book on their blog. So, I hop over to their site and leave a comment.
Check in with clients and students in my classes. You may not think of this as marketing, but I do. It’s critical to maintaining relationships.
Blog. Really, I don’t post to my blog every day. The posts seem to come in fits and starts, so I might have a ton of ideas for blog posts on one day. If they’re not time sensitive, I’ll postdate them and pretty soon I have a week’s worth of posts.
Plan my day. This is my most important step. I do it at night and review it again in the morning.
Twitter (this is new to my schedule and I don’t know where it will lead, but I’m trying it out--see twitter.com).’
Please link here for the free book giveaway instructions:
http://idratherbeinthestudio.com/blogtourfreebook.html Interested in winning a free copy of’I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion’ Visit this site, read the instructions, and enter. Your odds are good as she’s giving away a free copy on most of the blog tour stops. You can increase your odds by visiting the other blog tour stops and entering on those sites as well.
And thanks for joining us. Here is how to reach her. ANNE www.SoupKitchenWriting.com
Alyson B. Stanfield
I'd Rather Be in the Studio!
The Artist's No-Excuse Guide to Self-Promotion
P.O. Box 988
Golden, CO 80402