When someone you’re talking with is really passionate about something, you can see a gleam in their eye. When you’re writing about something you are passionate about, your readers need to “see that gleam” in your writing.  I find that the best way to share my passion is to make sure I am writing about something I really care about.  It will shine through in your writing and the reader will feel a real connection to you.  It all goes back to being authentic.  It will be obvious in your writing if you don’t really care about your subject matter.  What are you passionate about?  Write about it, and please feel free to share your comments here!